E-commerce growth playbooks & insights
Field notes from our team. Practical guides, deep dives and case studies from the front lines of e-commerce.
The 2026 Shopify performance playbook
The exact framework we use to get Shopify stores under 1.5s LCP — including theme decisions and app hygiene.
Feb 12, 2026 · 8 min read
A senior perspective on what's working right now in shopify — with tactics you can apply this week.
Read articleKlaviyo flows that drive 30%+ of store revenue
Seven flows every DTC brand should have — with segmentation, timing and creative examples.
Feb 4, 2026 · 11 min
Google Shopping in 2026: what changed
Performance Max, Demand Gen and Shopping Ads — how to structure account for profitable scale.
Jan 28, 2026 · 7 min
Technical SEO audit for e-commerce
A step-by-step technical SEO audit tailored to Shopify and WooCommerce stores.
Jan 20, 2026 · 14 min
CRO tests that consistently win for DTC
The winning A/B test patterns we see across 200+ Shopify stores.
Jan 15, 2026 · 9 min
Attribution in a post-cookie world
How to build a modern attribution stack with GA4, server-side tracking and MMM.
Jan 8, 2026 · 12 min
TikTok Shop: growth playbook for 2026
Setting up TikTok Shop, seeding creators and running paid — from zero to $1M.
Dec 22, 2025 · 10 min
Speed optimization: chasing 100 on Lighthouse
Practical speed wins that move Core Web Vitals and revenue — without breaking your theme.
Dec 14, 2025 · 9 min
Landing pages that convert paid traffic
The anatomy of a paid landing page — hero, proof, offer and everything in between.
Dec 3, 2025 · 8 min
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